As I was reading Karina Furuya’s “Are Consumers No Longer Eating Cereal For Breakfast?”, I agreed with her points how the demand of cereal is slowly decreasing and Kellogg’s must change their product line to maintain or increase their revenue. In today’s society, people are starting to wake up late which in results, skip breakfast and grab snacks such as Greek yogurt and granola bars as an alternative to cereal on their way to school or work. People are starting to be health conscious about what they consume, therefore, if Kellogg’s want to stay competitive, Kellogg’s must know what their consumers’ needs are and modify their product. I agree with Karina Furuya’s ideas, she mentioned some examples for Kellogg’s to stay competitive by “branching out their cereal business to a healthier, low sugar line or create a new breakfast product other than cereal.”