In times of medical emergencies or first aid emergencies, we leave our lives up doctors to do their best. Moreover, we are also at our most vulnerable and most desperate state in their hands. Perhaps it is accepted as a social norm to faithfully and undoubtedly trust the doctors, but can ethics be a matter of consideration for doctors too?

Recently, a BC acupuncturist, MuBai Qiu was found to be taking advantage of his customers. He calls himself the world’s greatest acupuncturist and over bills his patients; Yet more than a hundred people over several days and as most as more than 300 patients in a day go to him for treatment for a few years now. From a marketing perspective, his self-made title and expensive prices created a brand for himself where people are willing to pay high prices for his, but ethically, how does his business and practice stand in relation to each other?

Good managers do not take advantage of vulnerable people, but good managers are also responsible for creating a brand  where they can maximize profit. Economically, Qiu is might not be a good manager, but he is definitely a profitable manager. Despite his economic value in the market, the College of Traditional Medicine has pulled his license and was found guilty of or professional misconduct by the investigation by Medical Services Plan.

In essence, ethics indeed do play a big part in the world and therefore in my opinion, it should not be ignored in both the business world and the medical field.