RE: RIM, Losing hope and slipping through the ranks

As a reply to Kimia Hamidi’s post,

I would say that I totally agree with Kimia’s opinion and the issue being talked about here. With many other companies merging with latest technologies, mainly Samsung and Apple products, BlackBerry is seem to be facing a cliff. Blackberry phones are absolutely fine in terms of their battery life span, size of the screen, thickness, data storage etc – though the keypads are a little too small, some prefer it that way! But the one big problem BlackBerry is facing is the BlackBerry Messenger, more commonly known as the BBM.

One cannot contact any individual unless they get access to his/her BBM pin code that consists of a unique 8 digits alphanumerical code assigned to each individual BlackBerry device. BBM also faces compatibility issues with some instant messaging applications because BBM works differently. With BBM, the RIM server stays involved same as when sending or receiving emails. All interaction on BBM goes through the RIM’s servers as messages are exchange messages. Due to all this, one needs to have either an internet plan or a data plan to use it more proactively.

Thus, to stay more competitive in the market of ever revolving mobile devices, RIM should take immediate action and focus on fixing its problems and providing a more free and easier instant messaging apps similar to Whatsapp or Viber to keep its user connected not only among themselves but also to the rest of the world.

Leave a Reply

Your email address will not be published. Required fields are marked *