I am currently volunteering to organize a classical music concert performed by UBC Music students. It’s called Chamber Night and it will be on 4th June at Burnaby. Getting a sponsorship was one of the beginning steps for organizing this concert. Since it’s a music concert, I decided to ask some music stores for sponsorship. Long & Mcquade agreed to help me selling tickets and I put their name on the poster of the concert. By them selling the tickets, I save some time and effort. By putting their name on the poster, they advertise their store. I found that it’s a win-win marketing from sponsorship.
P.S: If anyone is interested in attending this music concert please let me know 🙂
2 replies on “Marketing in Sponsorship”
Sponsorship is an important promotional tool in marketing, so good for you.
Are you performing in the concert, Sang-Ik?
I wish I was.. I guess I am not as much talented at classical music as I am at Marketing 🙂