Along with my last post about Shopping at Safeway, I have found another marketing trick from McDonald’s (MCD) this time. I regret so much that I could not take a photo of the Safeway’s trick last time, so I remembered to take one for McDonald’s this time.
It has not been very long since MCD launched a new menu called Snack Wrap. There are two different types of Snack Wrap, and the menu says ‘$1.99, pick any two $3.98′. Commonly, menu informs consumers the unit price, and when you are encouraged to buy an extra unit of the same product, there is certain amount of discount (like my Safeway blog post). Of course, it’s not that MCD cannot provide the calculations for consumers but since it does not get along with the normal menu trend, I thought that there is a high chance that MCD is using consumers’ unconscious habit of perceiving it as a discount promotion when there is a price for two units of a product.
