{"id":278,"date":"2013-12-03T19:11:04","date_gmt":"2013-12-04T02:11:04","guid":{"rendered":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/?p=278"},"modified":"2013-12-18T16:06:25","modified_gmt":"2013-12-18T23:06:25","slug":"why-creativity-templates-are-important-in-designing-a-product","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/2013\/12\/03\/why-creativity-templates-are-important-in-designing-a-product\/","title":{"rendered":"Why \u201cCreativity templates\u201d are important in designing a product?"},"content":{"rendered":"

The relevance of \u201cCreativity\u201d template<\/span><\/b><\/p>\n

Every new product design should start with the \u201cidea\u201d and the \u201cidea\u201d should be the driving force while designing the product. \u00a0Here comes the relevance of \u201ccreativity templates\u201d(p-1). \u00a0The creativity template discovers and traces the regularities associated with creative ideas or products.<\/p>\n

For example, the \u201cCompaq computer whose battery is charged by typing on the keyboard and Edison using the \u2018energy used for opening gate\u201d to fill up his swimming pool \u201c is a subset of examples which harnessed the energy source from immediate environment and serves as a good example of \u201ccreativity template\u201d.<\/p>\n

Traditionally. We have been using the normal methods of product ideation by just analyzing the market. But it has become relevant that the product based information is critical for any new product ideation . In some cases, analysis of the market will give more information whereas in others the analysis of regularities in product changes will be more effective. \u00a0There comes the relevance of \u201cCreativity templates\u201d which can be exploited to take advantage of minimum market information by focusing more on the product\u2019s evolution.<\/p>\n

In the nutshell, any NEW product idea should focus on the current prototype of the product rather than relying too much on the market research.<\/p>\n

 <\/p>\n

The perspectives of \u201cCreative template\u201d approach <\/span><\/b><\/p>\n

The \u201cCreativity template\u201d ideation framework has three major perspectives(p-41).<\/p>\n

    \n
  1. The templates underlying product evolution <\/span><\/b>can serve to predict new candidate products.<\/li>\n
  2. The restricted scope principle, which focus on thinking in pre-defined inventive routes<\/span><\/b> to target creative thoughts.<\/li>\n
  3. The function follows form principle, which is manifested in the sequence of first proposing new configurations <\/span><\/b>for a product, and then inferring benefits.<\/li>\n<\/ol>\n

     <\/p>\n

    The \u201cCreativity template\u201d approach vs. other approaches for creativity enhancement<\/span><\/b><\/p>\n

    The below describes various creativity enhancement methodologies(p-44)<\/b><\/p>\n

      \n
    1. Methods for \u201cmanagement of ideation session\u201d vs. the method which affect or manage cognitive processes (\u201cCreative templates\u201d is in this category).<\/li>\n
    2. Methods trying to enhance randomness vs. methods that are analytical and focused. (\u201cCreative templates\u201d is in this category).<\/li>\n
    3. Generalized vs. specific methods. Creativity template approach is narrower and hence stronger whereas generalized methods are weaker because it\u2019s broad.<\/li>\n<\/ol>\n

       <\/p>\n

      How to implement \u201cCreativity template\u201d for a successful product ideation<\/span><\/b><\/p>\n

        \n
      1. Setting up the attribute dependency which involves connecting two variables that are not previously connected(p-59). For example, converting disposable diapers into day and night diapers. \u00a0The absorbency and comfort needs of the diaper are different at night than in the day time.<\/li>\n
      2. Replacing the resource or component existing in the system or in its immediate environment (Replacement template) in order to fulfill a necessary role(p-99). For example, the farmers sometimes burn a thorn-field, and the scorched earth serves as a partition stopping the spread of the fire.<\/li>\n
      3. Eliminating a component from the configuration of a system along with its functions (Displacement template) to create a new product that is targeted to a new market(p-124). For example, Motorola\u2019s Mango cellular phone which does not have the flexibility of an outgoing call. This way Motorola could address the concerns of parents on the excessive use of phones by children that enabled children\u2019s segment to be targeted.<\/li>\n
      4. By making a new link between a component in the internal environment of the product and a component in its external environment (component control template)(p-134). \u00a0The best example is the radiation filtering computer screen where the screen \u201ccomponent\u201d was \u201ccontrolled\u201d to filter the radiation.<\/li>\n<\/ol>\n

        P numbers: All page numbers (P) referenced herein are drawn from the following book:\u00a0\u201cCreativity in Product Innovation\u201d by Jacob Goldenberg and David Mazursky.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

        The relevance of \u201cCreativity\u201d template Every new product design should start with the \u201cidea\u201d and the \u201cidea\u201d should be the driving force while designing the product. \u00a0Here comes the relevance of \u201ccreativity templates\u201d(p-1). \u00a0The creativity template discovers and traces the regularities associated with creative ideas or products. For example, the \u201cCompaq computer whose battery is […]<\/p>\n","protected":false},"author":18877,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/users\/18877"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":299,"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/posts\/278\/revisions\/299"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sanjoyjoseph\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}