In a school containing thousands of students, I’ve noticed that a majority are users of MacBooks or other Apple products. Mind you, I’m not a MacBook user myself. But from what I’ve heard, MacBooks are sleek, easy to use, and virtually virus-proof. While this may be why many have made the switch from PC to Mac, I believe it is largely due to the extraordinary customer service offered in Apple stores.

Upon entering, store employees are quick to greet and assist you. Every salesperson has received weeks of training and are therefore very knowledgeable. “Geniuses” have an even more extensive understanding of Apple products and can essentially take care of any problem you may have, from troubleshooting to repairs. On top of that, there is no hassle when it comes to returns or exchanging faulty products.

By paying such close attention to their customers, it is no wonder that Apple’s retail division has grown into a $12 billion business with over 300 stores in 11 countries. Curious, I looked up some of the secrets to Apple’s success. The jobs of employees are not to sell products, but to help customers. From Apple’s training manuals as revealed on Wall Street Journal:

“Your job is to understand all of your customers’ needs—some of which they may not even realize they have.”

Using Drew’s words from his article, Apple got it. The company offers services, information, and experiences in addition to its products. By focusing on customers’ needs tentatively without being overpowering, Apple accurately exemplifies what marketing is. That is, satisfying customer needs through exceptional service and building customer relationships with the help of their Genius Bar.

With Apple, I’m sure I can turn to their staff with any concerns, get the support I need, and leave content.

Yes to happy, satisfied babies.