Lego’s Estrangement of Girls

legopiecesIn response to Jonah Rudy’s blog post “Why LEGO Should Probably Not Systematically Alienate Women,” I am writing about LEGO’s separation of ‘girls’ and ‘boys’ toys. As discussed in my sociology class, gender stratification has been present in Western society for centuries, and by separating toys based on gender, this mass toy company appears to be supporting the ideas our society holds of gender differences. This may have been acceptable in the past, but as the feminist movement grows, there is an increasing in focus on the equal treatment of boys and girls.  Therefore, as Jonah suggested, LEGO should begin to create gender neutral toys, as this will be both ethical, and it will attract those customers to whom ending gender stratification matters.  Gender neutral toys will most likely not offend the customers who do not have an opinion on gender-specific specific toys.  This means that it will only increase the demographic of customers, and therefore increase their overall profits.

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Sources

http://torontopubliclibrary.typepad.com/.a/6a00e5509ea6a1883401a3fd3dc28c970b-pi

http://upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/2000px-LEGO_logo.svg.png

https://blogs.ubc.ca/jonahrudy/2014/11/02/why-lego-should-probably-not-systematically-alienate-women/

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