EasyJet will serve a new destination from the airport today to Catania in Sicily, Italy’s largest island. The inaugural flight of the new thrice weekly service will take off from London Luton Airport on 30 March 2014.

EasyJet experienced a stable increase on average load factor from 83.7% to 87.3%

between 2007 and 2011. The 5 year witnessed that easyJet slowly exceed Ryanair

which originally had a higher load factor. The high load factor ensures easyJet not

only could spread fixed cost over more passengers and lowered unit costs, but also

may remit the problem of overcapacity. Fewer empty seats existing imply easyJet

has great competences to attract passengers. The high load factor also means

easyJet has a high possibility to earn ancillary revenue, since both total revenue

and ancillary revenue have significantly risen accompanied with the increase of

load factor.

Another core competence is that easyJet achieves a comparably high level of

customer satisfaction. According to company’ survey, about 80% passengers satisfy

with the services and. Moreover, the early time holiday survey in 2001 also showed

that easyJet had above than average services.

(image from : http://www.theguardian.com/money/2009/oct/16/easyjet-bereavement-travel-insurance )