McDonald’s Corp. said Thursday it plans to spend about $3 billion next year to open 1,500 to 1,600 new restaurants and remodel about 1,000 others.
There are two incredible changes of the world’s largest hamburger chain store.One is that McDonald’s decieded to open 1,500 to 1,600 new restaurants and remodel around 1,000 others,in other words, its an market expansion,which meaningfully expand sales at established restaurants after years of outpacing its rivals. Last month it trimmed its 2013 capital expense outlook by $100 million to $3 billion and delayed some new restaurant openings until next year due to softness in China and some other burgeoning markets.On the other hand,it will add another window to speed up its drive-thru service.
McDonald’s says it’s testing a “Fast Forward Drive-Thru,” which will be featured in new and renovated restaurants starting next year.In current situation,customers give their orders and drive up to a window where they can pick up their food without getting out of the cars.What McDonald’s is trying to do is to open a new window which allows customers drive to a third stop if their orders aren’t ready.
McDonald’s gets about 70 percent of its sales from the drive-thru, according to Richard Adams, who now runs a consulting firm for franchisees.
Almost everyone eats Macdonald’s.The market is quite large extending to China,India,European countries. The company known for Big Mac burgers and crispy french fries,
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