Previously unforeseen repercussions of U.S. National Security Agency’s monitoring of information are being unveiled as Cisco, a multi billion dollar company which has been making efforts in connecting all aspects of life with the internet, suffers losses from a disastrous quarter. Because of the government monitoring, sales in Brazil and Russia have dropped by over 25% each, sending Cisco’s shares down 10%, a far cry from the 6% growth that analysts had anticipated. This dramatic drop in international support for the growing corporation extends beyond the individual company’s pains, however. As faith in American products from the large growing markets of Brazil and Russia fall, consumers will search for alternatives, giving competitors in other areas such as China a clear advantage.
While Cisco is scrambling to recover and regain the support of its international market, it is a good idea for NSA and the US Government to further examine what other effects government spying can have on its economy and its relationship with fellow countries.