Moz is a great tool for analyzing and improving your website’s SEO. They provide all-in-one SEO tool, which include keyword research, link building, site audits, and page optimization insights.

While a lot of this products require a Moz account which can be pricy for majority of students.

Other than the paid features, Moz also provide a free tool called Open Site Explorer. By just typing the URL, you can find most of the useful information all-in-one, include a score for domain authority, page authority, and number of inbound and outbound links, etc.

To explore more of this feature, visit https://moz.com/researchtools/ose.

Adroll

In this blog post, i will briefly introduce a good retargeting platform called Adroll.

Retargeting is an essential part in marketing that help to push the unconverted potential customers through the conversion funnel by reconnecting and bringing them back.

Adroll is an online platform that specialized in retargeting. In Adroll, the retargeting works like this. Whenever a customer visits your website and left without converted, and later, once they are on any device, Adroll will retarget them by showing your ad. Once their interests are triggered, they are likely to go back to your site and finish the whole marketing funnel.

To learn more about Adroll, please visit Adroll’s website at https://www.adroll.com/.