According to Seth’s blogs entrepreneurs use innovation in order to generate impact. He tries to emphasize that it important to engage with the user, the audience and the market when trying to innovate. Seth also explains that entrepreneurship is bringing a product that people never thought they could use it or wanted it or knew about it and make a difference.  At the end of his blog he states something really noteworthy: “Don’t tell me what you invented. Tell me about who you changed.

Personally, I think his last statement was the most important thing in his blog. Entrepreneurs always think innovation is the right thing to do but sometimes failed to understand that is not what you invent is whom are you going to change. If through innovation the company is changing someone, then they are being more efficient.