After conducting the data collection for the Global Affairs social media census, it could be noted that there were some interesting points that were brought to light. The part that was under my analysis was to do with the use of Facebook for different embassies of Canada across the world. There was a clear implication that there were some posts and embassies that were more active and popular than others. In terms of popularity, it means the amount of likes, comments and shares they had. It was interesting to note that specific types of events gained more likes than others and therefore, had a greater reach. Additionally, what was also imperative was how there were two languages for Canada’s embassies, however the English one was far more popular for some countries than others, indicating that was the more likely language of choice over French.