Prior to taking Marketing, I was always under the assumption that marketing is the costly commercials that we see on TV: simple products such as a soft drink or a chewing gum are presented with such extravaganza by using celebrities, bright colours, ear-pleasing music, and tempting tag lines. Even when Tamar pointed out that marketing was everywhere, I thought she was exaggerating. Passing by a sandwich board on the sidewalk while going for a cup of coffee, I started to notice that not only is marketing present everywhere, but it also does not have to be costly. This simple sign on the sidewalk is attractive due to its bright colours and is seen by a large number of people because it is on a busy street.