I just read this article and I thought I could share it with you..
Most people may think peer pressure is only applicable to teenagers. However, a closer look reveals that we humans are always affected by the behaviours of others. Therefore, when I read the article about the innovation of OPOWER in order to encourage people to reduce energy consumption, I found their approach quite fascinating. However, when you look at it objectively, you can find pros and cons to it. In the first place, it is economical. It does not require colourful, mind-boggling TV commercials or eye-catching highway billboards. You just see in writing how much hydro you have used and how it compares to those of your neighbours. However, I wonder if this idea will work in mega cities such as New Your City and Toronto. It stands to reason that it will be extremely time-consuming. It is a great idea in theory, but in practice, I believe it will not be greatly accurate and reliable. Besides, we need to investigate to see that whether 2.5% energy-saving is worth the time and money that this innovation requires.
What do you think?!!
Enjoy the article..