Every year Apple, one of the most cutting edge tech companies on the planet, comes out with shiny new products that captivates consumers worldwide. But at what cost do these products come at behind the pricetag? Many of the Chinese workers in the plants that build apples gadgets work under questionable conditions. Many of them are forced to work long hours, and many are found to be working 60 hour weeks with some clocking in over 100 hours of O/T a month. Failure is treated with punishments, with humiliation common. Sleeping 20 to a 3 bedroom flat in Foxxconn’s dormitories, the company who produces Apples luxury electronics is common as well. Suicide rates are higher than the national norm throughout the production factories. Environmental standards are abused. While Apple may produce some beautiful products, the ugliness is hidden on the inside where it cant be seen. Still despite the utilization of cheap Chinese labour Apple is still selling its products to consumers at high prices, pushing the limits to see how far consumers will go for the newest shiniest Apple product. Not a good look on one of the wealthiest and most powerful corporations on the planet. 

LeBrons $300 shoes leave sneakerheads worldwide shaking their heads about the ridiculous sticker price. Bad move on Nikes part for expanding into an untapped, highly elite and ambitious high end basketball market? There will always be buyers willing to spend the money for the best equipment for their sport, and Nike is testing the boundaries with the newest addition to their basketball line. Nike soccer cleats can cost easily upwards of $300 and these cleats happen to be some of the best selling cleats in the market. Nike hockey gear easily costs above $300, and just like soccer these dominate the industry. Although there is a higher degree of technology and materials included in producing hockey skates, that doesn’t stop Nike from producing some of the most expensive skates available for consumers. Whatever the sport, Nike is producing top of the line, expensive equipment that is accepted by consumers everywhere. People will always pay to have the shiniest newest flashiest gear if they believe it will get them the leg up on what opponent they face. Basketball shoes are generally much cheaper than other sports gear but hey, nothing ventured nothing gained. Good step Nike, even though the shoes taking that step cost $300.

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