When a company can’t stay with the trend, It will fall behind. This rule is especially applicable in the fast-paced IT industry. Blackberry is of those who don’t value the shift of the trend. Due to the low sale performance of new Z10/Q10, the stock has plunged. Last week, it was bought by a Canadian insurance company.
It was not the case two years ago. They once had as much as 20% share in world cell phone market. The fall can be attributed to the mis-decision they made. When other smart phone companies start working on user-experience and app-development, and users are adopting touch screen and phones with various apps, Blackberry continued with their product lines and old strategy. Nothing new has been made. When they realized their phone is no longer meet the needs of customers, everything becomes too late and the decline of sale is inevitable. The sale of Z10/Q10 is far below the expectation. Being purchased by another company is their fate.
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