The original post:
https://blogs.ubc.ca/zohairlakhani/2013/11/17/response-to-i-guess-all-marketers-dont-practice-ethics-kean-azarshahis-blog/
Comment:
After reading Zohair’s blog, I found his point quite interesting and compelling and I agree with it. Sexual explicit advertisements are not a ethical thing for some people however it’s very useful in promoting the product. Using sexual explicit advertisements is a good example of utilizing the evolutionary theory and psychology.
From psychological perspective, Sexual need is probably one of the most things to fulfill throughout one’s life. From the evolutionary perspective, Sexual drives and activities are critical to the survival of mankind. Without it, the human race will distinct. So it’s very smart to incorporate sexual elements into the ADs of whatever product the firm wants to promote.