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Instagram Ecommerse

Instagram Ecommerse by Grace Ng

 

The introduction of social media has; without a doubt; dramatically altered the way in which we think, dress and conduct ourselves. In this new era, superficiality is celebrated and quiet rivalry simmers as individuals dress, act and talk – snap photos, and catalogue edited videos and post life experiences – all in a bid to out-do one another, attempting to captivate their silent audiences.

As we become more aware of others around us, we invariably tune into how they perceive us. The desire to make a good first impression becomes a silent competition betwinx one another as individuals race to purchase anything from the latest fashion trends to the brightest hair extensions all in an effort to stand out of the crowd.

Instagram is an example of such behavior, wherein the little galleries owned by individuals become mini-timelines of success, achievement and beauty. A quest to constantly out-do one another.

Thailand and Indonesia have capitalized on this growing trend! “Thailand arguably boasts the most engaged user base on Instagram in the world.” Their business models capitalize on the popularity of instagram, and as such cleverly intertwine ecommerce transactions with the popular app.

Over recent years Thailand’s and Indonesia’s hordes of self-proclaimed entrepreneurs have flooded the app, filling their galleries with beautiful commodities at highly competitive prices, leaving contact information in the picture’s description along with the asking price of the good. Their business model puts them at a competitive advantage as they have lower overhead costs, paying a minimum for shipping fees (sometimes even choosing to deliver it themselves), not having to pay for rent etc. They also eliminate the need for an intermediary seller, and can sell directly to customers. Thus cementing a more stable customer-seller relationship, which in turn may allude to a more loyal customer base, as it is more intimate. It also provides their customers with the benefit of having items delivered right up to their doorstep, at a cheaper price!

Screenshot_2015-09-30-23-41-12 Screenshot_2015-09-30-23-43-51

“The popularity of the social network has created a new transaction model very specific to the country” Because both Indonesia and Thailand have very affordable mailing and shipping costs (within the country) it makes it very easy for transactions to flow smoothly without having to worry about any heavy potential added costs from shipping. Mutual trust is needed for transactions to take place as there is no direct repercussion for a bad business deal, and theft does occur. However, with that being said, most instagram businesses in Indonesia and Thailand have a brand image to maintain in order to keep and grow their customer base and build on customer loyalty through trust and generally do not engage in such practices. Transactions are made more commonly with the buyer transferring the amount agreed upon to the bank account of the seller, after which the seller sends the commodity Swift, easy – and often at times – worth the risk. Especially when buying smaller commodities such as cosmetics, wig extensions and accessories.

I have been an avid ‘instagram-shopper’ for close to two years now, with very little to almost no complaints with transactions resulting in fraud and theft. I miss the convenient variety of goods Indonesian sellers have to provide. Not being able to satisfy my insta-shopping-cravings here in Canada is proving to be rather trying at times! Hahah! I guess I’ll just have to make do till I go back for Christmas!

 

if anyone is interested, open up your instagram now and type in #JualBaju (sellingclothes) #JualImport (sellingImport) #Jualwig (sellingwig)

VIOLA! LE SECRET INDONESIAN INSTAGRAM BAZAAR is now accessible to you too! happy window shopping! ♥

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bib:

♥”How Line Is Turning Instagram into an Ecommerce App in Thailand.” Tech in Asia RSS. N.p., 20 Feb. 2015. Web. 28 Oct. 2015.

♥”How LINE Is Turning Instagram into an Ecommerce App in Thailand.” Rude VC. N.p., 17 Feb. 2015. Web. 29 Sept. 2015.

♥ Pictures are screenshots of 2 Indonesian shops I have purchased items from!

Story written by Grace Ng

 

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