Whether it’s been a bad day stressing over your midterms or having a spectacular time at last night’s concert, sharing it has become a social norm amongst the digital generation. Humans are social creatures and thrive on interaction and sharing. Tweeting has been going strong amongst individuals of all shapes and sizes from the tweens the crowd around the corridor of their schools to iconic celebrities and idols backstage before a show, even large conglomerates have twitter accounts!
But how did the creators; Evan Williams and Biz Stone; dream up such a unique social platform?
That’s easy! They didn’t!
Initially starting up as a platform to create, browse and share podcasts, they were swiftly kicked out of the industry when Apple decided to compete against them for market dominance. Not losing heart, Twitter began it’s transition with the aid of crucial market research on the dissatisfactions customers had with the existing social media platform, in turn coming up with a much simpler model by which thoughts and feelings could be shared, expressed and laced together in continuum. They identified that people are both curious and eager to share and learn, and as such found their niche, propelling them forward and pivoting their business to success.
I believe that identifying and differentiating their product to cater specifically to a need (for simplicity) other social media platforms had failed to previously address could have only been accomplished with both reliable and specific market research on Twitter’s part. Without closely examining and honing into customer dissatisfaction in specific areas, they would not have been able to find and breach their way into this untapped market.At a glance – quick and precise – one get connected to what is happening in his/her immediate friend circle. This is great!
You’d only be lying to yourself if you said you could care less about that one kid who tweets endlessly about life.
Picture bib:
1)”Full HD Pictures.” 3D Twitter Wallpapers. N.p., n.d. Web. 15 Oct. 2015.
2)”SCOTUSblog Brings the Gavel Down on Trolls – American Journalism Review.” American Journalism Review. N.p., 01 July 2014. Web. 15 Oct. 2015.