In business, there are many ways to motivate an employee. You can give them incentives such as vacation time, bonuses and raises for doing better work; threaten to fire them; and encourage them. For athletes, victory is the only thing that will make them work harder. The UBC Football team is not overfunded – it is fair to for UBC to offer them scholarships, free flights, free jerseys, and free hotels. After all, when American colleges use the same formula, the results can be staggering – The Texas Longhorns football team brought $165,691,486 in revenue to the university last year according to USA Today.
I am not trying to say that UBC’s football team has the potential to earn similar numbers but it makes sense what UBC is trying to do. When they say that the football team is “Most Ready To Excel”, what they really mean is “Most Ready To Earn UBC Money”. Football i
s a spectator sport and it makes sense that they want to invest in it and try to increase ticket sales. As a member of the rowing team I know that I work just as hard as the football players and it is not fair that I can’t get the scholarships that they get. It is unfair that I had to pay over $400 for rowing clothing when they get all of theirs for free and it is unfair that I had to sit in a bus for twelve hours when I could have gotten to a race in one hour on a plane. But at the end of the day, I am not upset. People don’t watch rowing and UBC won’t make any money off of my performance, and making money is what UBC really cares about most.
Sources:
https://blogs.ubc.ca/gregorallan/2014/11/09/motivating-a-t-bird/
http://www.usatoday.com/sports/college/schools/finances/
http://news.ubc.ca/2014/02/28/sport-review/
http://ubcrowing.ca/images/headers_and_logos/results_header.png (Image)