A new global brand emerged as the first spot on October 2nd 2013: Apple. Apple’s reputation has been skyrocketing these past couple of years with its highly popular electronics such as Macbooks and iPhones. Apple was able to maintain stable proportions of both laptop and phone markets, and position themselves as one of the most global company. In this day and age, where there are so many competitors in each industry. This is quite a feat, beating Google and Microsoft in terms of brand value. Although many companies tend to find difficulty in finding the “right spot” for brand positioning, Apple shows no signs of any difficulty. In fact, in phone market, Apple was able to outshine its perhaps biggest competitor, Samsung, as seen in my peer’s blog post. Also, this external blog on Fortunes illustrates the reasons behind Apple’s success, raising brand strength as one of the factors.

Nanji, A. (2013 , October 2). Most valuable global brands: Apple, google, and coca-cola. Retrieved from http://www.marketingprofs.com/charts/2013/11768/most-valuable-global-brands-apple-google-and-coca-cola