Monthly Archives: February 2011

We learn that the marketing process does not end when the product is in the consumer’s hands or when the service is delivered to the customer.  The postpurchase stage is just as important as the prepurchase stage.  It is this … Continue reading →

I was on YouTube the other day and saw this Old Spice commercial: For some strange reasons the first thing that I think about was how Old Spice do their Segmenting, Targeting and Positioning for their products. From watching their … Continue reading →

People are such complex and irrational beings that it is quite an impossible task to predict their behaviour.  However, professionals in the field of marketing have to do this impossible task on a daily basis, and naturally some succeeded and … Continue reading →