Monthly Archives: March 2011

Football or soccer is the world’s most popular sport and the market segment of football enthusiasts is one of the world’s most lucrative segment.  Therefore it is not surprising that this particular segment is fiercely fought for by large corporations.  … Continue reading →

First of all I would like to begin by saying that my hopes and prayers are with the victims of the recent devastating earthquake.  The destructive force of the earthquake damaged Japan’s Fukushima nuclear power plant to the extent that radiations … Continue reading →

When people think about high performance sporting brand they will usually think of Nike or Addidas.  These two brands are associated with high profile atheletes from a broad range of sports: football, basketball, tennis and golf.  On the other hand, … Continue reading →

Pierre Schifflers explores in his blog how marketers may use classical conditoning through music and making consumers more likely to buy their products. This is the link to the blog: https://blogs.ubc.ca/pierreschifflers/2011/01/26/marketing-blog-post-2-music-and-its-effect-on-consumers/ I agree with Pierre and his analysis, however I want to … Continue reading →