Category Archives: Uncategorized

The following is a promotional video made by the Tourism Authority of Thailand: First of all I would like to say that they have done a fantastic job in show casing Thailand in 8 minutes!  Now I will analyse the marketing … Continue reading →

Football or soccer is the world’s most popular sport and the market segment of football enthusiasts is one of the world’s most lucrative segment.  Therefore it is not surprising that this particular segment is fiercely fought for by large corporations.  … Continue reading →

First of all I would like to begin by saying that my hopes and prayers are with the victims of the recent devastating earthquake.  The destructive force of the earthquake damaged Japan’s Fukushima nuclear power plant to the extent that radiations … Continue reading →

When people think about high performance sporting brand they will usually think of Nike or Addidas.  These two brands are associated with high profile atheletes from a broad range of sports: football, basketball, tennis and golf.  On the other hand, … Continue reading →

Pierre Schifflers explores in his blog how marketers may use classical conditoning through music and making consumers more likely to buy their products. This is the link to the blog: https://blogs.ubc.ca/pierreschifflers/2011/01/26/marketing-blog-post-2-music-and-its-effect-on-consumers/ I agree with Pierre and his analysis, however I want to … Continue reading →

We learn that the marketing process does not end when the product is in the consumer’s hands or when the service is delivered to the customer.  The postpurchase stage is just as important as the prepurchase stage.  It is this … Continue reading →

I was on YouTube the other day and saw this Old Spice commercial: For some strange reasons the first thing that I think about was how Old Spice do their Segmenting, Targeting and Positioning for their products. From watching their … Continue reading →

People are such complex and irrational beings that it is quite an impossible task to predict their behaviour.  However, professionals in the field of marketing have to do this impossible task on a daily basis, and naturally some succeeded and … Continue reading →

This post is a response to Tim Blonks’s post “Barbed Wire and Marketing” (https://blogs.ubc.ca/timblonk/). I agree with Tim that “people have different tastes in what they like, what they want, and how they perceive the things around them”.  However, as … Continue reading →

Traditionally, football (soccer) clubs make money from the ticket sales; their main product is the actual football match. As the sport evolves over time, a variety of merchandise becomes available for fans to purchase and lucrative TV deals becomes one of … Continue reading →