With the development of economy, people’s desire for purchasing luxury is becoming stronger and stronger, especially people in Asia. Nowadays, lots of customers who never own a Rolls- Royce come to Rolls-Royce to buy one. So Rolls- Royce have seen people’s desire and decided to catch the opportunity to expand its markets as Asian buyers buy a premium while people in Europe or other countries pay at a basic price.

Many western companies target Asian areas as their potential markets, especially China. Because of large population and economic growth these years, Asian people is willing to pay more for luxury as they want to improve their social standard and living standard as well. For companies, operating stores in Asia is a good start and will pay off. It is important to choose the right markets and the right consumers for expanding a brand, such as Rolls-Royce.

http://t.money.msn.com/business-news/newsarticle?feed=OBR&date=20131008&id=16974903

Almost everyone knows ZARA-a Spanish clothing retailer. I choose Zara to talk about is because it has a unique operation philosophy. It always chooses to open more new stores instead of advertising for its various products, which is pretty unusual in business. However, Zara is so successful now because of this philosophy, which needs considering further.

The diversity of clothes is its another characteristic as Zara includes clothes for men, women and children. Zara can design a new product just in two weeks, so it can considerably sell more products than other companies, which is its strength although it will still put some basic products in its stores all the time. Shortening the product life circle is to cater to consumers’ preferences because consumers will satisfy to have more new products in such a short time and pay less to go after fashion. It is a good choice for a company. Also, Zara has a lot of international markets and continues to expand.

http://www.zara.com/ca/

Everyone at VW tries to make the company become the most ecologically sustainable manufacturer in the world, so they manage all the resources as carefully and properly as possible. The Volkswagen Group is helping the company become the leader in green mobility by following its consistent aim at optimized energy.

All cars at VW are designed in a sustainable way to reflect its green idea and the company has achieved great success these years. The company has a lot of investors to support its innovation on sustainable products as these investors think it is significant to obey such a sustainable rule and do contributions to the sustainable development.

I think VW will have a brighter and broader future due to its insistence on improving sustainable technology and applying it to producing cars.

http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2013/09/sustainable.html