With the development of economy, people’s desire for purchasing luxury is becoming stronger and stronger, especially people in Asia. Nowadays, lots of customers who never own a Rolls- Royce come to Rolls-Royce to buy one. So Rolls- Royce have seen people’s desire and decided to catch the opportunity to expand its markets as Asian buyers buy a premium while people in Europe or other countries pay at a basic price.

Many western companies target Asian areas as their potential markets, especially China. Because of large population and economic growth these years, Asian people is willing to pay more for luxury as they want to improve their social standard and living standard as well. For companies, operating stores in Asia is a good start and will pay off. It is important to choose the right markets and the right consumers for expanding a brand, such as Rolls-Royce.

http://t.money.msn.com/business-news/newsarticle?feed=OBR&date=20131008&id=16974903