Almost everyone knows ZARA-a Spanish clothing retailer. I choose Zara to talk about is because it has a unique operation philosophy. It always chooses to open more new stores instead of advertising for its various products, which is pretty unusual in business. However, Zara is so successful now because of this philosophy, which needs considering further.
The diversity of clothes is its another characteristic as Zara includes clothes for men, women and children. Zara can design a new product just in two weeks, so it can considerably sell more products than other companies, which is its strength although it will still put some basic products in its stores all the time. Shortening the product life circle is to cater to consumers’ preferences because consumers will satisfy to have more new products in such a short time and pay less to go after fashion. It is a good choice for a company. Also, Zara has a lot of international markets and continues to expand.