Blackberry is continuing to fail. It is has not kept up to date in the latest technological changes and as a result, the share price and the company itself has diminished to only a fraction of the company it once was.
Blackberry has rejected offers from FairFax Financial, (Its largest shareholder), to take the company private, included one generous offer of 4.7 billion. At this point, Blackberry is too far behind other smartphone companies to catch up. It is being demolished whilst attempting to catch up with Iphone, Android, and is even behind phones with Microsoft Windows.
Blackberry should have taken the money that was offered at 4.7 billion. Just by looking at the graph shown above, Blackberry has been struggling immensely within the last years, and perhaps by being taken private they will be able to see some sort of profitability emerge.
As well, BBM (a free messaging service offered by Blackberry), is now offered on Android and Iphones. This is a very interesting strategy for Blackberry, as the BBM interface used to be exclusive for Blackberry phones only. Within the next few weeks, we should be able to tell how the company benefits from this strategic move.