Scott Wasden's Blog

Recently, in class we have discussed the factors of consumer behaviour.  After reviewing a few blogs from fellow classmates I came across an interesting one, https://blogs.ubc.ca/seanbmcnulty/, titled consumer behaviour. This post offers a statistical analysis of the popularity of facebook and some of its’ usage patterns.  A site such as facebook with its mass population is a […]

Healthy living and active lifestyles are social trends that have drastically increased in popularity.  Companies such as Power-balance have taken full advantage of this. Claiming to improve strength, balance, and flexibility the company produces bracelets which cost approximately $40. They have also teamed up with professional athletes such as Drew Brees, Kobe Bryant and Kevin […]