Scott Wasden's Blog

In the past physical fitness has sometimes been perceived to only be done within the confines of a gym surrounded by hulking body-builders and unique pieces of equipment.  However, in recent years this perceived image has altered drastically and physical fitness has taken on an entirely new meaning.  As fellow blog writer Travis Martell describes it, physical fitness is a process of education.  One must develop a strategy which entails their desired level of training and nutrition and continuously work through this process gathering new information along the way.  This entails reading labels and finding ways to workout in untraditional methods.

To some this may sound appealing but others definitely do not share the same opinion.  Sketchers has recognized this trend and again has altered the definition of physical fitness with the launch of their latest shoe.  The Sketchers Shape-up assumes the position of being a convenient and easy form of physical fitness.  Designed for those who don’t have time to work out, want to but are not educated or simply want to increase their workouts, Sketchers claims to have the answer.  The Shape-up line helps to tone your muscles from your back to your abdomen; buttocks and calves, may help you lose weight and improve circulation and finally offers a level of convenience.  With the ever evolving definitions of physical fitness companies such as Sketchers are able to appeal to different market segments in an attempt to gain a competitive advantage over others in the related market.