Scott Wasden's Blog

Televisions in many homes including my own have often frequented the christmas fire log channel.  Nobody ever really seems to be watching this intently however the image has been instilled in all of us over the years as it often appears in the background of gatherings and holiday events.   Subtly it has developed into a cultural sign of the holiday season.  Recently one company in particular has taken this idea and ran with it.  Swiss Chalet a Canadian restaurant know for its chicken plans to picture its chicken roaster 24-7 to Rogers Digital subscribers in Ontario.  Talk about in your face marketing!  This wheel of revolving chicken will be seen by many eyes with the hopes of leaving a lasting impression.  TV is obviously a powerful marketing tool but how well do you think consumers will respond to this trial? Personally I am a little skeptical about this plan as it may be difficult for it to mature and catch on.  On the other hand who would have thought a digital fire would become so popular….

Are you hungry yet?