My 2 cents worth
When thinking about promotion one company that has stood out among others is Molson Brewing. Through a diverse set of promotional tactics (and a good product of course) Molson has successfully captured 41% of the Canadian market share. Of course the Molson brewing company contains a larger product line than simply their leading brand of […]
Before our class discussion tuesday I hadn’t payed much attention to product placement in movies as it seemed fairly “normal”. After a little research I have found that views on this issue drastically differ. In fact until just recently product placement on television was banned in the UK. Although it is now an available marketing […]
Companies often partake in brand extensions or other branding strategies in order to revitalize or further strengthen their brand identity. One company in particular that comes to mind in having some success in extending its brand is Redbull. This Austrian energy drink has positioned itself as a leader in the energy drink industry with its […]
There has been a lot blogging on the effects of social media both good and bad. Two classmates in particular (Dan Chatfield and Wyatt Hamilton) have singled out one of my favourite followees on Twitter in Paul Bissonnette. With his online presence he has quickly established himself as an elite athlete that is full of […]
Now who doesn’t love a good comeback story! Over the years there have been many people which we have watched hit what some would call rock bottom, only to resurface. From the likes of Britney Spears or even more recently former athlete Ricky Williams. Williams, once a star of the Miami Dolphins who had battled […]