Scott Wasden's Blog

Before our class discussion tuesday I hadn’t payed much attention to product placement in movies as it seemed fairly “normal”. After a little research I have found that views on this issue drastically differ.  In fact  until just recently product placement on television was banned in the UK. Although it is now an available marketing tool for companies to use, it comes with stiff stipulations, as there are distinct rules about what can be shown to children and the types of products which can be featured. Our North American culture differs in the fact that we have grown up around these large firms continuously

trying to persuade us to use and buy their products through product placement.  However does making it legal make it right?  Many would argue no as they claim it is a distraction or cheap ploy to get attention.  Personally I have no problem with this idea.  Actually I would even say I like it.  To me these advertisements and products which are featured add to the visual experience.  In a movie for instance it helps to make it seem more realistic as the characters are using similar brands/ products which we associate with.  If companies can then add to the quality of a movie with introducing me to a new product or idea, good on them as it does no harm.  Product placement is a valuable marketing technique that if lost would substantially affect a companies marketing strategy.

Now that you have my personal opinion on the matter I will leave you with product plug geared towards pepsi from a classic and one of my all time favourite movies…