My 2 cents worth
When thinking about promotion one company that has stood out among others is Molson Brewing. Through a diverse set of promotional tactics (and a good product of course) Molson has successfully captured 41% of the Canadian market share. Of course the Molson brewing company contains a larger product line than simply their leading brand of […]
Before our class discussion tuesday I hadn’t payed much attention to product placement in movies as it seemed fairly “normal”. After a little research I have found that views on this issue drastically differ. In fact until just recently product placement on television was banned in the UK. Although it is now an available marketing […]
Companies often partake in brand extensions or other branding strategies in order to revitalize or further strengthen their brand identity. One company in particular that comes to mind in having some success in extending its brand is Redbull. This Austrian energy drink has positioned itself as a leader in the energy drink industry with its […]
There has been a lot blogging on the effects of social media both good and bad. Two classmates in particular (Dan Chatfield and Wyatt Hamilton) have singled out one of my favourite followees on Twitter in Paul Bissonnette. With his online presence he has quickly established himself as an elite athlete that is full of […]
Now who doesn’t love a good comeback story! Over the years there have been many people which we have watched hit what some would call rock bottom, only to resurface. From the likes of Britney Spears or even more recently former athlete Ricky Williams. Williams, once a star of the Miami Dolphins who had battled […]
Televisions in many homes including my own have often frequented the christmas fire log channel. Nobody ever really seems to be watching this intently however the image has been instilled in all of us over the years as it often appears in the background of gatherings and holiday events. Subtly it has developed into […]
In the past physical fitness has sometimes been perceived to only be done within the confines of a gym surrounded by hulking body-builders and unique pieces of equipment. However, in recent years this perceived image has altered drastically and physical fitness has taken on an entirely new meaning. As fellow blog writer Travis Martell describes […]
Men in the past have typically been stereo-typed to be rough, rugged and least of all not worried about the condition of their skin…. See if your perception is altered after this short clip ? http://https://www.youtube.com/watch?v=shURMv7mTr8/watch?v=shURMv7mTr8 Through this advertisement Dove has tried to capitalize on one of the biggest motivators of the buying cycle to […]
Recently, in class we have discussed the factors of consumer behaviour. After reviewing a few blogs from fellow classmates I came across an interesting one, https://blogs.ubc.ca/seanbmcnulty/, titled consumer behaviour. This post offers a statistical analysis of the popularity of facebook and some of its’ usage patterns. A site such as facebook with its mass population is a […]
Healthy living and active lifestyles are social trends that have drastically increased in popularity. Companies such as Power-balance have taken full advantage of this. Claiming to improve strength, balance, and flexibility the company produces bracelets which cost approximately $40. They have also teamed up with professional athletes such as Drew Brees, Kobe Bryant and Kevin […]