{"id":129,"date":"2013-04-08T07:40:12","date_gmt":"2013-04-08T14:40:12","guid":{"rendered":"https:\/\/blogs.ubc.ca\/sdawidowski\/?p=129"},"modified":"2013-04-09T22:35:22","modified_gmt":"2013-04-10T05:35:22","slug":"a-course-reflection","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/sdawidowski\/2013\/04\/08\/a-course-reflection\/","title":{"rendered":"A Course Reflection"},"content":{"rendered":"

It isn\u2019t often that you come across a class that you get the opportunity to see the application of the theory that you learn in practice.\u00a0 The course project from Comm 296 gave that chance, following a company from a situational analysis, to segmenting, targeting and positioning and finally to making recommendations based on the company\u2019s current marketing mix.\u00a0 Working in a team environment is always a struggle, between actually coming up with an actionable idea, dividing the work content and somehow integrating 5 different people\u2019s writing styles and perspectives into a singular, holistic product, but this project was effective in demonstrating how a real marketing team would operate in the industry.\u00a0 For me, my largest takeaway from this marketing course was the disconnect that exists between a company\u2019s product or service and advertisements that we see in day to day life; so much more is put into developing a marketing plan than coming up with a creative and engaging way to promote the product.\u00a0 The frameworks that I learned throughout this course solidify a step-by-step approach of how to develop a company\u2019s marketing, and learning what I did I find myself criticizing advertisements and PR strategies\"\" that companies have employed that aren\u2019t congruent with their target market, or don\u2019t engage their consumers with the benefits their product offers.\u00a0 This critical eye is something I believe to be of the upmost importance in business, especially when industries are becoming increasingly competitive and brand awareness is crucial, so knowing how to capitalize on your competitor\u2019s mistakes could be the key to success for many businesses.\u00a0 In the broadest sense, Comm 296 has shown me how true it is that \u201cBusiness has only two functions – marketing and innovation.\u201d (Milan Kundera)<\/p>\n","protected":false},"excerpt":{"rendered":"

It isn\u2019t often that you come across a class that you get the opportunity to see the application of the theory that you learn in practice.\u00a0 The course project from Comm 296 gave that chance, following a company from a … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":9495,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/users\/9495"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/posts\/129\/revisions\/131"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/sdawidowski\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}