The environmental movement, the obsession with a greener future, and curbing climate change, is surprisingly superficial. Lately, green add campaigns have become a fad practiced by almost all major manufacturing corporations, regardless of field. Most of these same companies have transparency issues; much more effort is devoted to tailoring advertisements to green conscious consumers, than to the actual improvement of the product. In the end it seems, through all the empty claims of major manufacturers, the power shift into a greener era lies in a combination of the peer pressure and basic economics. Hummer, the brand every environmentalist loved to harp on for its dismal fuel efficiency, is finally toast. Note that this is not through GM’s initiative, but simply because it’s no longer profitable. This is the way it’s going down. It’s not a new concept, public attitudes as well as rising fuel prices are changing the auto industry. The same will apply to other segments. Power really does lie in you to make the change, to bolster a cliched phrase, though not entirely. There may be altruistic individuals, but you’re hard put to find a society that behaves as much. Because of this, we have to wait for something to make economic sense before the world makes the shift.