According to the BBC there is a Latvian man shortage to the likes of which we’ve never seen.

Apparently, since the adjourning of the USSR, women have been both outliving and outlearning their male counterparts. The result is an 8% greater population of women vs men. These shexy educated woman are having trouble finding eligible parters.

If I were in charge, the next headline would look like this: “Canada strengthens ties with Latvian nation, Gov’t subsidies allow Westjet and Air Canada to discount international flights between countries by 50%”

To those still not convinced, this is the result of searching “Latvia” on Google images:

…

But more importantly:

Yeah.

In all seriousness, both my awareness, and interest in Latvia have increased dramatically as a result of this article. I’d put money on the assumption that I’m among friends. I doubt any tourism campaign put on by the Latvian government could top the publicity and positive image (from the male perspective) this sort of article gives the nation.

Random forces, outside of a company’s promotions influence consumers. There is still a lot of uncharted territory in the field of marketing. In order to effectively influence people, we first must understand how they work. We’ve got a lot left to discover.