Advertising

Though the City is starting early enough in it’s Sea Level Rise awareness building campaign to avoid the need for aggressive messaging, there still may be value in a short, targeted advertising campaign.  A few creative, well-placed and engaging advertisements along with a broader, more traditional campaign over the course of a couple of weeks could really focus attention in ways that other outreach and engagement activities cannot.

Some ideas:

  •  Transit:

https://i.ytimg.com/vi/E92QNbWIC0w/maxresdefault.jpghttps://www.omnivex.com/sites/default/files/case-study/images/Omnivex_Lamar-Vancouver%20TransLink.JPGhttp://www.vancouverhumanesociety.bc.ca/wp-content/uploads/2015/05/VHS-bus-ad-300x265.jpghttp://i0.wp.com/buzzer.translink.ca/wp-content/uploads/2010/02/07-burrard-ads.jpghttp://www.bbb.org/globalassets/local-bbbs/vancouver-bc-164/media/content_page_images/thumbnail-images/busad.jpg

 

  • Print Media:

http://www.torstar.com/images/image/newmetro-sfw.jpghttp://globalnewspapers.today/images/issue-covers/2016/08/19/canada-24-hours-vancouver.pnghttp://www.homesanddesign.ca/wp-content/uploads/2011/05/papercoversunjune.jpg

  • Web/Social Media

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