When we think of a press section at a hockey game or at a concert, we think of professional news reporters, camera men and the media. The thought of giving Bloggers the right to enter the press section brings me much skepticism. Although the media can bend stories and elaborate on points that aren’t always reputable, they do maintain a certain level of ethics which sensors language and nudity. Bloggers are not required to follow such ethics as their public is the world wide web. The Vancouver Canucks will be holding a training session in Kelowna and are experimenting with this idea to try raise publicity; however, Bloggers must follow the same code as the media. This is a prime example of a business warping the normality of ethics to improve marketing strategies. This will also give the Canucks free publicity in the sense that they will be the first sports team to allow Bloggers to a professional game. Although they propose a resignation of rights if the Bloggers breach the ethical code, the cyber world is full of loopholes that see no morals.

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