Free the Children is a canadian based organization that encourages kids to help kids who face child labour worldwide. Founded by Craig Kielburger at the age of 12 it has now grown to an internationally renowned organization that allows kids a voice. In our society today there is no shortage of people wanting to help out around the world, it is for this reason we have canvassers who knock on our door during dinner or telemarketers who never seize to catch you during your favourite show. As a non-profit organization is important to present your cause in a way that touches people, that make them feel guilty enough to want to help. Free the Children is the first organization that provides children with a lesson plan on how to help. They offer numerous programs that allow kids to partake in raising funds and awareness worldwide. This marketing strategy has undoubtedly brought Free the Children much success and has contributed to them being one of the top non-profit organizations in the world today. I as a member of the Free the Children Mobilizers would like to encourage everyone to “like” We Day on facebook as it donates 1$ to the organization every time. This is one of the many innovative charity fundraisers that Free the Children offers.