Understandably, business courses are all trying to teach us how to be excellent leaders of innovation who can pinpoint a great idea and make it a reality. This is what happened with Organizational Behaviour, we were put into groups and asked to make a fantasy product. Our group chose to start an organization that uses soccer to teach underdeveloped and politically unstable countries to organize themselves in a democratic matter. Now how does this tie in with COMM 101? Well, in class we were taught about value propositions and product positioning. As soon as we had come up with the idea for “GOAL!” I immediately turned to my COMM 101 notes to better analyse our product and determine the right strategy to take. We first asked our selves “To”, who would be our target audience? We chose various African nations as for the most part their political systems are undeveloped and could benefit from a structured yet fun environment. Our brand is Goal – Strengthening Communities through Soccer, we decided to take a sport that is common throughout Africa and create a a tournament where kids from communities get together in a friendly competition. The captain of each team is elected by all members of their community with hopes that upon their return they will take a leadership role in the community. Our organization is in the category of Non-Profit, the purpose isn’t to raise money but rather to establish social order and independence in communities throughout Africa.