When evaluating the level of entrepreneurship of a company, the key  component to analyze is the level of change brought due to an innovative idea. This is exactly the case with “Grass Roots Soccer,” a non-profit organization that teaches african children about aids prevention by sending professional soccer players to not only accompany them on the pitch, but also in the classroom where they teach classes on the disease. Ethan Zohn, the winner of Survivor: Africa is the mastermind behind this idea for positive change. As well as AIDS awareness, Grass Roots Soccer also has an extensive research team that is helping fight AIDS. The magic behind this idea is that it gives african children a reason to want to learn about the effects and prevention of AIDS. Professional Soccer players act as not only liaisons to HIV prevention, but also as role models to the children, giving them a new sense of optimism. Ethan managed to come up with a new idea that resisted to challenge other AIDS initiatives, but rather compliment them in a way that helps a different aspect of the problem. Grass Roots Soccer is without a doubt an organization to watch out for in the future.

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