A few days ago in class, I had the opportunity to meet the Director, Co-Founder & Executive Vice President of UrtheCast, Wade Larson.

Wade introduced the company, that is going to launch the world’s first high-definition video platform of Earth, streamed from space. Larson also explained several ways of generating profit via Media Content sales, Earth Observation Data sales, Application Platform sales and Web Advertising.

Speaking to Larson myself, I learned that the company is at a critical stage. UrtheCast needs approximately about $30,000,000 from investors in order for the project to be up and running. Without this money, UrtheCast could potentially shut down.

There is no doubt this project can be profitable. The concept of how everyone can view space live online is very unique, but the fact how they’re short so much money is unreal. Having no backup plan is even worse. Alternatives can be made such as applying for government fundings. With the information that Wade has provided me, if the company continues to have the same attitude towards potential barriers like money shortage and not working to overcome this problem, I think there will be lack of development for the company in the future.

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