Monthly Archives: November 2013

The End

Posted on by
Reply

I cannot believe how fast time flies by. It feels to me that we have been in this class only for few weeks. However, all our assignments are over and all that is left is our learnings about this class. I have decided to major in Marketing. This has been an amazing course that helped me made this decision.

My team chose MEC as our company. Now, after all the research we have done about this company, I feel like the CEO. We learned so many different things. Each assignment taught me a different way to look at the company, understand more about how a business work, and to realize that university students could be a great asset for a company.

The first assignments were similar to what he have done in other courses. They included research and things that we were familiar. On the other hand, I have never done a video before. Therefore, this assignment was something completely new for me.

I was not sure if I liked the idea of a video assignment. I thought it would be too hard for us, considering that no one in our team has done something like this before. However, it turned out to be a great experience. We had fun recording parts for the video, we even thought it would be great to leave bloopers for the end.

When it came to edit the video is when we had the hardest time. It took us so long and we underestimated the difficulty of doing this. Thankfully, my team found a way to make it all work.

I could not be happier after this semester. It has been difficult, but I am so grateful because now I know what I want to do in the future.

Thank you for an unforgettable term.

Powerful Eyeball-Aware Ad For Amnesty International

Posted on by
Reply

Amnesty International’s bus stop is an example of how interacting ads can be. So that viewers will be engaged and receive another level of meaning to the overall message.

I find it amazing how technology has improved. This ad is for a campaign that bringing awareness to the problem of domestic violence, which happens at home behind doors when nobody is watching. The ad uses a camera to detect faces, it waits few seconds to change the picture of a man hitting his wife, to one of what we see a normal couple. Viewers will then understand why the message says “It Happens When Nobody is Watching.”

Using an interactive ad retains the viewers attention, making them look for a longer time and giving more time to the message to be understood. An ad that is aware of when people are looking is something completely new for most of us. However, this ad has been in a bus stop since 2009. This is really useful because people could know the amounts of viewers during a period of time. Therefore, the advertisers would have proof that they are getting what they are paying for.

On the other hand, this requires expensive technology, which make ads difficult to scale. However, companies like Amnesty International, which is a company that works to protect human rights, have proven us that we can do much more and send a really strong message to community like domestic violence with the technology that already exists.

I believe that in the near future we will see more ads like this one, with interactive messages that will engage us in new ways. Amnesty International has done an excellent job to raise our awareness in an important issue that we could help prevent it from happening.

Source:

http://www.mobileinc.co.uk/2009/10/amnesty-international-eyeball-sensing-ad-is-spot-on/

 

Pepsi’s marketing campaigns

Posted on by
Reply

Pepsi is a well known company that has made a variety of commercials during the years. In most of these, Pepsi has used celebrity endorsement. We have seen many different artists in Pepsi commercials.

Pepsi used to make commercial against its major competitor, Coca cola. In this video, Jackie Chan is part of a commercial where they send a message saying that Pepsi is better than Coke. However, many of Pepsi’s commercials including the Coca cola brand have been banned. In this year, we have seen the most famous artists in Pepsi billboard or commercials, including Sofia Vergara, Britney Spears and One Direction. This allows Pepsi to reach to a broader market, where this artist’s fans, due to celebrity endorsement, will try to act like them and consume what this celebrities promote.

The latest artist that has been a part of Pepsi’s advertisement is Beyonce. However, Beyonce’s latest 50 million contract with Pepsi has brought a lot of controversy.

The artist has been a part of different campaigns against obesity, including Michelle Obama’s Let’s Move fitness campaign. Therefore, the fact that now she is working with Pepsi means that millions of shoppers across the world will see a hyper-sexualized woman, literally pushing a product that is known to contribute to obesity and its related health problems like diabetes and heart disease.

This has brought a lot of controversy on the media, but there is no doubt that these Pepsi ad executives know what they are doing. They have taken one of the biggest pop stars and sex symbols in the world, and conflated her talent and success with their product, it is marketing genius. Who suffers as a result? Maybe the people that always suffer from predatory ad campaigns, but Pepsi will do just fine with this new campaign.