Our Coast Capital project is dealing with membership, and how we can best leverage it to add value to the credit union. We have learned quickly that membership = community, but in order to get people to participate in building a community, we need to learn the fine art of motivating them to do so.
Enter Daniel Pink, one TED talk later and I have a few new ideas to bring to the project:
I just LOVE a good TED talk and this is especially a gem – the candle test is quite a surprising insight, that also provides great support for the D-Studio program at UBC.