Mark Sha recently blogged about corporate social responsibility stating the current business world has “clear evidence that proves that eco-friendly and socially responsible businesses have higher profitability ceilings due to consumer reaction”.

The Forbes article Mark discussed states more than half of the customers want to reward responsible companies by purchasing their products. As well, companies that implement  green initiatives, health and anti-hunger plans, and sustainability will also catch the customer’s attention.

However, the most successful corporate social responsibilities are based on impacts, and the ability to create value in our world. Companies such as Nike and Apple have utilized such concepts and are doing exceptionally.

I believe companies that genuinely show an interest and care about social responsibility will give that impression to their customers. This will promote a certain lifestyle, much like Lululemon. Although social responsibility may be expensive and difficult at times, consumers will still appreciate the notion and most likely be willing to pay a bit more for the products. Take again, Lululemon for example. Their products are more expensive, but it is justified as Lululemon uses organic materials and has excellent quality which reduces environmental waste.

In the long run, corporate social responsibility is something every company should invest in.

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