The chief executive officer of the Wind Mobile, Anthony Lacavera, expressed how small wireless companies cannot overthrow the powerful Big 3 (Telus, Roger, Bell). Lacavera questioned the “fairness” in the mobile industries when referring to the earlier days when the federal government handed out “bucketloads of Canadian spectrum” to the Big 3 for free unlike current situations now. With new wireless companies such as Verizon that is possibly entering Canada, the Big 3 has already offended Verizon by announcing that “Verizon’s entry is bad news for rural and small-town Canadians, as that company would likely focus on large, dense urban markets”. At this, the CEO of Verizon angrily accused the Big Three of unfairly campaigning false information to protect themselves from competition. Lacavera, in support of Verizon, expressed, “The Big Three are not serving these smaller communities out of the goodness of their hearts. They are serving these communities because there are customers there, and money to be made”.

Although other smaller companies such as Wind or Verizon need to survive, the Big 3 are simply impossible to overcome as competition when the Big 3 owns the power in subscribers, revenue and brand value, being Canada’s most valuable mobile brands.

Source: http://www.huffingtonpost.ca/2013/08/27/wind-ceo-rogers-bell-telus_n_3824534.html