(Comment to external comm296 blog–How GoPro Made a Billionaire   https://blogs.ubc.ca/sukichan/2013/03/23/how-gopro-made-a-billionaire/)

After reading Chan’s blog about GoPro, I think he really get the point about why this new company can be such successful in just a decade. In Wikipedia, the first sentence said about this company is that ” GoPro is a brand of high-definition personal cameras, often used in extreme action video photography.” This brief summary gives how GoPro positioned itself and how they started their succeed. Target Market and target consumer are two prior important things to start. GoPro is really smart, like what Chan said, It didn’t position itself to compete in wide camera marketing with many famous brand such as Canon and Sony. it found a more specific and untouched area within the big camera marketing. The following is the ads that Chan talked about. You can see GoPro’s self position everywhere from this ads

In this ads, all views are from the small Hero3 Camera. This kind of image capturing can not be done by expensive digital camera or single-lens reflex camera. This will definitely attract people that don’t want to miss these beautiful moments. This ads is really a good one to show an accurate marketing and customer targeting. Because GoPro’s camera can capture clips and images from bicycle, parachute, surfboard and so on. Many extreme sports enthusiasts have felt in love with GoPro. GoPro focus not only on the accuracy of the shooting, but also working for make people to live better.

It is almost the end of the marketing course, we are still working on the last part of our marketing group project, I do learned a lot from this project. This is not the first time working as a group for a particular topic, but this is the first project that required to make a vedio at the end. I am very appreciate about all our group members’ hardworking. Even though we started our first assignment with only four members, we are very organized and we did a very good one. The brand that we chose was lululemon, this is a very “Vancouver” brand and people are all very familiar about it. This is a good thing, as data searching can be a bit easier. However, this can also be very challenge, as this brand is too familiar to be special. We did a lot of research and had many discussions. By doing the brand and product analyze part, I learned how to think from varies aspects.

The vedio part is the most challenge one, because none of us is really good at vedio editing. I actually have no idea about this. However, Everyone tried to learn and tried to do. We had an excellent shooting last week about the main parts of our video and everyone contributed their best.

(Comment to Burke Tim’s blog “No Such Thing as bad as publicity ” from my section  https://blogs.ubc.ca/timburke/2013/10/23/no-such-thing-as-bad-publicity/)

Tim’s this blog really captured my attention, I can not agree more about his opinion. Instead of saying genius stars, Justin Bieber and Miley Cyrus are very successful packed out stars. I still can remember when I first saw his youtube video, I was surprised by his gorgeous  voice and such a young age. However these years, he kept running into problems, and those troubles are likely used as news speculation for Justin Bieber, even though it is not a positive way. “Some may say that it is just a phase they are going through, young adults with loads of disposable income of, but I believe that it was a marketing scheme.” I really agree to Tim’s state.

Honestly, I did not really knew Miley before I read Tim’s blog. When I google her name, there were many extremely different pictures showed her before and now. I can not really judge right or wrong, because what kind of path she selected was just about choice. Obviously, she chose a more distinct image.

I think we can roughly call these two successful personal marketing cases, Both of them pander to that young people like pursuing simulation. The rebellious images they build, without adjudging right or wrong, are good marketing to young people.

It is really obvious that McDonald’s is the most popular fast food brand in Vancouver, you can always see the big yellow “M” signs by the road. However, in China, the fact is that the KFC is far more popular than McDonald’s. When I first came to Vancouver, I was surprised by the condition of the KFC：few stores, small space, and limited foods. In China, KFC has a totally different image. It has  almost 3-times as many stores as McDonald’s.( from my own observation). Most of the stores in cities are beauty decorated and grand. They offer a hundred of different kinds of foods from breakfast to night snack. In recent year, KFC are not only limited to the traditional North American style, they have diversity menu such as soup, porridge, and rice meal for the Chinese market.

Why KFC is much more successful than McDonald’s in China, this is an interest topic that many people have already studied. From my perspective, KFC’s successful is largely owe to its business philosophy of innovative spirit. Using the word that we learned in marketing is ” customerization”. KFC is the first one that merge the North American and Chinese styles together and created a “New Fast food” for Chinese. Even though KFC is a fast food brand, the “new fast food” it promoted says that KFC is much more healthier than other kind fast food abroad and in China. You can always see the healthy fast food idea on the tray every time you eat in KFC. Regardless whether it is really healthier. This idea is really fit to Chinese parents’ concern and foster itself a good and healthy image. From both the taste and healthy concern, the KFC did a good job in customize itself in Chinese market. This is one reason that I think KFC can be such popular in China.